At Auto-Lead, we specialise in helping car dealerships generate high-quality leads at the lowest possible cost. In this case study, we’ll show how we plugged a dealer into the Auto-Lead system and delivered a consistent flow of pre-qualified leads.
The Challenge
In September 2024, a car dealership based in Cornwall UK needed a reliable way to generate leads while keeping costs low. They wanted a steady stream of potential buyers who were serious about purchasing a vehicle.
Our Approach
We plugged them into the Auto-Lead system, our proven social media advertising strategy designed specifically for car dealerships. Our system works by:
- Running highly targeted social media ads to attract in-market buyers.
- Using a qualification questionnaire to filter leads based on purchase timeline and financing method.
- Delivering pre-qualified leads directly to the dealership, ensuring sales teams engage with serious buyers.
- Optimising ad spend and audience targeting to maximise return on investment.
The Results
Over five months, from September 2024 to February 2025, Auto-Lead achieved the following results:
- 737 pre-qualified leads generated (147 per month average)
- £3.25 cost per lead
- £2,391.68 total ad spend
- 415,936 total views
- 11,297 website visits
Why It Worked
- Cost Efficiency: Our data-driven approach kept the cost per lead exceptionally low.
- Pre-Qualified Leads: The questionnaire ensured the dealership received serious buyers.
- Scalability: With consistent performance, the dealer could scale their efforts confidently.
Conclusion
Auto-Lead provided this dealership with a predictable, scalable lead generation system that delivered high-intent buyers at an industry-leading cost. If you’re looking to transform your lead generation and sell more cars, get in touch with Auto-Lead today!
